Procter & Gamble used Agara to improve its customer care efficiency by over 30%

Today, Agara powers highly efficient customer care from P&G across 10 countries including the United States and 4 languages. The team loves Agara for the predictive capabilities, highly optimized user interface, and proactive support from the team.

"Agara's partnership has been strategic, where Augmented Intelligence gifts our advisors with superpowers allowing them to build trusted customer relationships at scale."

Rosa Maria Cruz

Associate Director - Global Business Services, Procter & Gamble

About P&G

The Procter & Gamble Company is a Fortune 50 global consumer products firm with over 70 brands and $67 billion in revenue. P&G is one of the most customer delight focused companies on earth.

The Challenge

In its relentless pursuit of customer delight and process efficiency, P&G was looking for tools that could effectively assist their advisors to resolve queries faster but with enhanced focus on quality. The company zeroed down on Agara for its deep AI capabilities, focus on customer + advisor experience and future automation possibilities.


Agara has been associated with P&G since 2017.

Agara's Impact

3 minutes

By proactively presenting information to customer care advisors, P&G was able to reduce average case handling time by over 3 minutes.


That's 3 minutes into hundreds of thousands of customer contacts each year.


By reducing time taken to handle individual queries, Agara drove total contact center capacity by over 30%. Advisors now use the extra capacity to handle more cases but also to give extra focus and attention to each customer query.

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